Tapping these squares or shortcuts for Shopping reveals category filters for specific proucts like Clothing, Beauty, and Home Decor. In a nod to how central Instagram sees Shopping and IGTV to its future, those categories will also get big square portals inset within the Explore grid. We’ve got more tips on how the Explore Stories algorithm works below.Īdditionally, Instagram Explore is getting a redesigned navigation bar up to with shortcuts to Shopping and IGTV first, followed by channels for topics like Travel, Food, and Design.
Since Stories themselves don’t get Likes, Instagram will personalize which Stories you see on Explore by showing accounts similar to ones you do Like and Follow.
Stories are now eligible to show up in the Explore tab for the first time, giving creators a way to get discovered through their intimate, silly, behind-the-scenes content instead of just their manicured feed posts.
Instagram’s pivot to Stories continues with an overhaul of Explore designed to let users dig deeper into their niche interests.
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